Alzheimer’s Association

As a cause that’s close to our hearts, we went to the Alzheimer’s Association with a desire to do pro-bono advertising.

We concepted, designed, and photographed this piece from the heart, at no cost. Years later, it still runs in outdoor because the billboard company, like us, is moved by the power of its message. And like us, the Alzheimer’s Association continues to provide service from the heart, at no cost. We at R/West are very proud to play a part in this worthy cause.

26.6M people worldwide