Anderra Mailer

Nestled on foothills of the Chilean Andes Mountains, the Baron de Philippe de Rothschild winery sits amidst the exceptional terrain of Maipo Valley, creating unique, high quality wines at an affordable price. The artful combination of location (ANDes) and the Chilean terrior (tiERRA) resulted in the unique wine’s name: Anderra. And much like the name, the labeling needed to combine the storied location with the exceptional terrain. The packaging also had to communicate the quality of the wine, since the low price point didn’t.

So after a glass of wine, or five, we knew what had to be done. We designed packaging with bold colors inspired by the vintage South American terrain. We created a three-wine sampler to let the quality of the wine speak for itself. Finally, to embrace the Chilean terrain and Rothschild’s French heritage, each wine is hand stamped with the industry’s logo mark and bound with a red, white, and blue waxed twine, the colors of both the French and Chilean flags.

50 sets delivered to targeted wine media influencers
2 Anderra-inspired pairing recipes on Snooth: Drink Great Wine website
1 Video segment with Dallas Uncorked’s Hayley Hamilton
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