Bridgeport Brewing Company

There’s no better way to ring in a birthday celebration than with a few beers. And when Bridgeport Brewing Company, Oregon’s oldest craft brewery, turned 30, they extended the invitation to all of their loyal customers.

To celebrate the big 3-0, Bridgeport released three limited edition brews with a very fitting name: the trilogy series. And who did they call on to help them launch it? None other than the beer-loving employees of R/West.

Through PR, video, photography, social media, and a successful teaser outdoor campaign, the media response went through the roof. But the campaign wasn’t just a hit with the media. By the second month of the launch, sales increased over 170%.

And if you ask us, that’s one happy birthday.

170% Increase in sales by second
month of launch