When Demarini first stepped up to bat, they were the visionaries. The innovators. The game-changers. Their multi-wall bat was the first of its kind; and with it, any batter could hit like a pro. But as the competition became fiercer, Demarini was in danger of losing their title. So they drafted R/West.

We knew what had to be done. We’d bring back the personality Demarini had when they first burst onto the scene. But this time, we made sure to swing for the fences.

The dramatic photography, custom typography, and hard-hitting copy repositioned Demarini as what they’ve been all along – Born hardcore. With product specific ads, web videos, and a user-friendly mobile site, it’s Demarini with the win.

13% in sales lift over the 2012 season