Eola Hills

As one of Oregon’s largest and oldest wineries, Eola Hills had winemaking down to a science. But you’d never guess that from their branding. What they eventually realized was that unlike a fine wine, packaging doesn’t get better with age. Their labels were outdated, uninspired, and nearly invisible in a retail environment where flashy labels reign supreme. So they called in the experts. ‬‬‬‬‬‬‬‬‬‬‬

Eola Hills may know wine, but R/West knows design. So we created a cost-effective label that’s bold, modern, and above all, eye-catching. The new design has winos everywhere toasting… affirming that sometimes, it’s okay to judge a wine by its label.

345% increase in head-on shopping cart collisions due to Eola’s new bottle designs