First Tech Videos

As a member-owned financial cooperative, First Tech puts members first. So to drive this idea home, the asked us to create a campaign that embraces the approachable, friendly people you’ll find working at First Tech.

In these quirky spots, we focus on how First Tech listens to their customer’s needs to continuously improve their banking experience. With an eccentric spokesperson covering everything from mobile baking to envelope free ATM deposits, we show just how different First Tech is from a traditional bank.

And a free box of kittens? Sign us up.

5 customers that came in asking for a box of kittens after the spot aired*
347% more smiles walking through First Tech’s doors after commercial viewing