First Tech Squirrels

When it comes to banking, First Tech Credit Union is anything but ordinary. So when they came to us for help, we knew we needed a campaign as unique and friendly as they are.

Meet Chuck and Leroy, our furry spokes-squirrels. Since squirrels are hard-workers and natural planners, it’s no surprise that they’re nuts about First Tech.

Instead of pitching a standard “family” campaign, we wanted to present First Tech’s abilities in a unique and approachable way. From virtual treehouse tours to tongue-in-cheek copy, Leroy and Chuck gave First Tech a personality that was hard not to love.

300% above projected income for annual production records, in just 3 months
550% increase in mortgage loan production since client onboard
2nd highest increase in production in First Tech history