From 1944 to 1972, the Hanford Nuclear Reservation in southeastern Washington released radioactive materials into the air, groundwater, soil, and the Columbia River. What’s even worse is that they kept the residents in the dark until years after the reservation closed.

To help inform and support citizens with possible exposure to radiation releases, the Oregon Health Division’s Hanford Health Information Network reached out to us. Our goal: generate awareness and communication between victims and the network.

And it didn’t take long. During the course of the brutally honest awareness campaign, the number of monthly inquiries rose from a few hundred… to tens of thousands.

The campaign also helped raise global awareness of the issue by receiving recognition in national and international award shows, including the One Show.

1000% increase in awareness among Washingtonians and West Coasters