Every organization has a brand. An identity. A set of standards that set them apart from the competition. Products have life cycles, but brands outlive them. A clearly defined brand communicates reliability, quality, and capability.

It’s the reason why we spend $4 on a Starbucks® latte, or camp out overnight to purchase the newest iPhone®. It’s the reason Coca-Cola spent $4.1 billion on Glaceau Vitamin Water. They certainly weren’t coughing up billions for flavored water… they were buying the brand.

And with every good brand comes a memorable logo. The logo anchors the brand, and serves as the single most visible representation of the brand in a sea of competitors. Over the years, we’ve developed and crafted brand identities from the logo up. These are a few of our favorites.