Mountain House

For years, Mountain House freeze-dried foods have gone where no man has gone before. From the highest mountaintops to the surface of the moon, the only place Mountain House hadn’t conquered… was social media. And knowing they couldn’t make the trek alone, they called in R/West.

Through sponsored ads and audience-relevant content like inspirational quotes and quirky survival infographics, Mountain House’s Facebook and Twitter pages went from unchartered territory to 60,000 followers in just two years.

60,000 new social friends in less than two years.