Nike’s usually on top of their game, but their B2B interactive portal needed help. After adding onto their original website platform one too many times, the once easy-to-navigate site left users cursing technology. So they came to us.

We combined functionality with the visual depth of a Nike consumer site, and customized it to each account based on order history and region. The new dashboard not only displayed the user’s current orders, it promoted new products as well.

Once we knew the users were happy, we turned our attention to Nike. Through a series of personalized email blasts leading to custom promotional landing pages, we grew Nike’s B2B presence while managing design, programming, and metrics tracking for each campaign.

For both Nike and its users, this one was a win-win.

22% sales increase within email campaigns over the previous year