Oregon Lottery - Keno

The Oregon Lottery presented us with a challenge – young people aren’t playing (or even know the rules of Keno). It’s seen as a game for old people, plain and simple. How can we get young people interested?

So we thought, what if all of this confusion was intentional? What if it was part of an elaborate conspiracy? What if old people are selfishly trying to keep the game they love all to themselves?

This is the story of the dark secrets of Keno, and one man’s quest to reveal them.

years of declining sales stabilized
48 GAL Amount of Prune Juice consumed on set