Oregon Lottery

Have you ever wondered why it’s called The “Oregon” Trail? Like, why didn’t they continue on to Washington? Well, maybe they stopped when they found something they liked.

This tongue in cheek campaign rewrote the history books in a humorous way to promote Video Lottery. In addition to confusing a few social studies teachers, the campaign helped break the Oregon record for highest Video Lottery sales in a single week. Ever.

$16.4M Sales in One Week
9.9% Sales Up Year Over Year
14 Actors Stranded on Canoes for Many Hours
FULL PORTFOLIO