Produce Row

As locals of the Central Eastside Industrial District, we jumped at the opportunity to help the Portland Development Commission rename and rebrand the area.

The refresh was part of an initiative to attract entrepreneurs, creatives, and technological innovation; so we knew the name had to resonate with our audience while embracing the area’s unique history. Knowing the district was notorious for its produce receiving, packaging, and shipping, we decided on the storied name “Produce Row.”

We combined stark industrial details with unique crafted artisanship for a logo inspired by fruit crate label lettering. We also developed a web hub that housed the Startup PDX Challenge, which awarded capital grants to six budding entrepreneurs in the district.

Now the only thing cooler than where we work, is that we got to help make it that way.

$10,000 capital grants to six businesses
240 entrants to the Startup PDX challenge
1 old part of town with brand new timeless identity