SOREL Lookbook

SOREL continuously sets themselves apart from the crowd by combining functionality with fashion-forward style. So for their 2012 fall lookbook, we wanted to create a memorable piece that conveyed the brand’s soul – along with its killer boots.

We created a concept that embraced their outdoor roots… with a twist.

Born as a cold weather boot company, we decided on the concept “Hunt and gather”. But instead of going the traditional route, we pioneered in a new direction – into the city. Our goal was to bridge the gap between outerwear and style, the same way SOREL has with their boots.

The cityscapes combined with hand distressed titles left an impression. SOREL became a top editorial target and broke into the fall footwear market with unmatched confidence.

50 requests for SOREL samples as a result of the look book