SOREL Pinned Up

Unlike other cold weather boot brands, SOREL has always relied on style to stand out. So to raise brand awareness and grow SOREL’s social channels, we made the trek to where fashion and cold weather meet – the Sundance Film Festival.

How do you make a product stand out among hundreds of brands and celebrities at one of the premier film events in the world? You create an experience that brings the digital world and real world together in a completely new way.

Partnering with one of Park City’s premier fashion retailers, we created a stylish, life-sized Pinterest board with curated mood boards, props, and our retailer’s clothing. Festival goers weren’t the only ones engaged and inspired to create fashion boards centered on SOREL styles, consumers from around the world shared their boards digitally through social media.

175% increase in social channel growth
519% increase in social reach
8 VERY tired employees