When it comes to trendsetters, celebrities are always at the top of the list. We’ve all seen the Miley, rocked the Rachel, and questioned whatever Lady Gaga was doing that week. So when we wanted to position SOREL as a fashion leader, we thought, who better to turn to than these A-list influencers? They’ll get a bunch of free boots, and we’ll get exposure from some of the leading style mavens.

So the SORELstyle program was born. Each year, we partner with a celebrity who works in an interesting city to curate style videos for products in the Fall/Winter collection. Since the launch of the program, SOREL isn’t just seen as a functional boot brand – but a fashionable one too.

50% increase in style publications including ELLE, Lucky, InStyle, People, StyleWatch, US Weekly, etc.
800% increase in social conversations, which is 40x higher than two years ago.
17% sales increase in Q4 2013 alone
$500k in online sales via direct links from the videos