Who are we?

R/West is a multi-media, integrated marketing agency with a collective of hyper-specialized marketing disciplines.

What does that mean?

It means our people know their stuff, like no kidding, but they work together as one integrated team.

Who do we work with?

We work with small to medium sized consumer products and services companies in highly competitive markets.

What do we do for them?

We create brands that position them in a Category of One. We find the people that need to know about these brands and convince them to try them. We get butts in seats, drivers in cars, money in accounts and sips to lips, you get the drift.

Why does this matter?

We aren’t the agency for everyone. But we can be the perfect agency for the right clients. We are committed to the art of selling; it’s a beautiful thing when it all falls into place.

Our Services

Every brand has a soul. At R/West we believe the path to great work is paved with discovering the unique makeup of each of the brands we work with. If you look at the amount of generic, non-emotive messaging that pervades, it's evident that not many agencies share our passion for this process.

It takes work. It takes true integration. It takes a dedicated and deeper level of involvement in our client's business. We've worked drive-thrus and sales floors. We've been invited to help create new products and sit in on top-level meetings. We are much more than an advertising or PR agency to our clients: We are trusted business partners.

It's through this lens that we approach strategic planning. Our goal is not just to create a well-known brand, but one that is loved. We work with all hands on deck where every person in every department at R/West is a strategist. We know that sometimes the best ideas come from the most unexpected sources. Using all the vast resources at our disposal we go to school on your industry, business, customers and employees.

We do all of this to find strategy that fits. The strategy that you can execute internally and your employees believe in. And most importantly, we find the strategy that gives voice to your brand's soul and gets results.

For more information, please contact

Sarah Simmons, Director of Brand Management
sarahs@r-west.com

As the media landscape continues to shift toward more and more non-traditional outlets, reaching your audience through promotional marketing campaigns is essential. At R/West we have a strong track record in carrying our brand advertising expertise into innovative promotional and PR programs.

While each project is unique, we can leverage our extensive partnerships with clients and media to provide successful, fully integrated promotional campaigns. Our services include media relations, "buzz marketing," event and mobile marketing, social media, sampling, sponsorship negotiation, and local store marketing.

For more information, please contact

R/West at info@r-west.com

For every design problem there is a solution. Then there is the elegant solution. The engaging solution. The solution that breaks through the clutter and creates a lasting impression. Design provides the visual backbone for every client at R/West. From complete brand overhauls to stand alone packaging solutions, we make things that look, feel, and communicate better. We create brand languages wherein a thousand small, considered choices add up to a persuasive story. Each solution is grounded in strategic thinking with concrete response goals. But that doesn't prevent it from being unexpected and original. Our work has been recognized in every major design competition and publications around the world.

For more information, please contact

Elizabeth Morrow-McKenzie, Creative Director,
elizabethmm@r-west.com

R/West is different. Not only in the way we build brands for clients but also in the way we communicate our clients' messages. We look at each client and their brand on an individual basis -- there are no "canned" media buys at R/West. With each client comes a unique challenge, a unique strategy and a unique media plan. We plan and buy media for value and return, not lowest cost or sheer numbers. When we buy, we know the right people will see the message. Our approach with media is simple: to connect our client to their customers using the media that's best suited for the purpose.

Whether your company's goal are; sales, growth, awareness, traffic or lead generation, R/West works with you to develop a clear and measurable set of benchmarks to create a media plan. As each client and brand is different, so should each media plan be different. Only by knowing your vision, what your company's goals and what benchmarks will be used to measure success, can we develop a successful media strategy and plan.

At the end of the day R/West understands the need for return on media investment. If the phone doesn't ring, web site doesn't buzz or widgets don't fly off the shelves, we've failed.

For more information, please contact

R/West at info@r-west.com

In the ever-changing world of technology, R/West is constantly seeking new ways to engage consumers - whether online, on their mobile device or in their social media space. Our interactive and social media teams have a wide range of experiences that they draw upon to bring our clients smart and compelling digital solutions.

At R/West we don't look to just provide a website or a mobile app but rather a comprehensive digital strategy that will connect with and engage consumers in the channels that are part of their everyday lives.

R/West capabilities include digital strategy, user experience, site design, Facebook apps and campaigns, mobile sites and apps, rich media banner ads, micro sites, blogs and buzz, online media buying and placement, online advertising, e-mail marketing and search engine optimization.

For more information, please contact

Joshua Breese, Interactive Director,
joshuab@r-west.com

R/West public relations programs are designed to produce measurable results for our clients. We look at PR as a marketing tool that can deliver meaningful results and marketplace impact. We practice PR with a focused, integrated strategy. We begin every new client relationship by creating a comprehensive strategic plan and road map that is developed in concert with other marketing disciplines. We develop messaging with fresh, innovative ideas created specifically for each client. Every campaign is customized to the client's needs and budget - all while staying focused on bottom-line results. We pride ourselves on responsiveness and first-class client service.

The R/West PR team is resourceful, smart and opportunistic. We offer clients a broad spectrum of experience and expertise in progressive communications. Our PR toolbox includes: traditional and social media relations, blogger engagement, product launches, community relations and grassroots marketing, celebrity gifting and gift bag placement, cause-related or Corporate Social Responsibility marketing and sponsorship tie-ins, media training, media tours, special event planning, reputation and crisis management, trade show support and much more.

For more information, please contact

Heather Villanueva, Public Relations Director,
heatherv@r-west.com

To further ensure our work rises above the thousands of marketing messages consumers are inundated with daily, we adopt a full-service, integrated approach.

We even find ourselves taking part in new product development, employee training, and brainstorming on better ways to do business. This is why we don't refer to ourselves as an advertising agency or public relations firm, but an idea factory.